Is that a crazy logo or what? (The name doesn’t do anything for me, either.)

History leaves a trail, but no where moreso than in financial institution names. My great-uncle was a partner in a large NYC law firm. He’d send me letters written on his corporate letterhead. All through my childhood, that masthead (top margin banner) grew and grew. Every senior lawyer in the firm had to have his name incorporated; at its peak, I think that lawfirm’s name comprised five lines.

My uncle has passed away. The firm now has just two names (”Doe & Doe”). I hope it’s an indication of sanity, not an epidemic.

Historical baggage and ego baggage all proudly on display in one (bloated) logo.

[*Nystagmus: Rapid rhythmic repetitious involuntary (unwilled) eye movements. Nystagmus can be horizontal, vertical or rotary.]