Somehow, I just had the opportunity of trying the new Google Alerts service today. Stupendous, whether by email or on your iGoogle homepage! From the site:

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

Some handy uses of Google Alerts include:

• • monitoring a developing news story

  • keeping current on a competitor or industry

  • getting the latest on a celebrity or event
  • keeping tabs on your favorite sports teams

This is not to say that I don’t find Google’s ability to convince me to give them information about myself creepy…