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One Hat Fits All




An advertisement in an Israeli newspaper that caters to the haredi market:

One Hat Fits All Ad

The ad reads: “One for All” (less literally, “One Size Fits All”). In this case, that one building developer is right for various “streams” of haredim. The implication is that this contractor recognizes the subtle differences between different groups of haredim, and knows how to meet each one’s particular needs.

If you don’t hang around the “Black Belt”, you likely saw a row of “identical” black hats under the yellow hard hat; it’s only haredim who are accustomed to instantly make the distinctions in style and proportion that signify group identity. The ad is clever. It’s tapping into what black hat-wearers (and their families) experience all the time: the assumption by non-haredim that haredim are a homogenous group (they’re not), that they are all the same (as if any two people ever are).

I’m not sure how relevant those subtle distinctions are to home construction, though.

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