These Jawbone headsets are gorgeous. I have to tell you, though, that I’d find it really, really hard to pick up and purchase any one of these. Sweet Talk? Dirty Talk? Trash Talk?

To the extent that branding taps into our desires and desired identities, this campaign is counterproductive in my case.

On a philosophical level, you might choose to interpret the line as being offensively racist. I probably would. But that’s another story.

[via Engadget Mobile]