This entry was posted on Friday, March 14th, 2008 at 10:32 am and is filed under All Posts, Family and Parenthood, Usability and Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Well-Targeted Advertising
Seen this week in TSA bins in Los Angeles… and San Jose… and Seattle… :
Zappos.com is a great source for online shoe buying. We’ve found that the user comments are helpful, the site is easy to navigate, and the purchase goes smoothly.
What a great place to advertise: right in the bin into which you have to put your shoes and laptop computer as you pass through TSA security screening! You’re thinking about your shoes, you’re looking into the bin, and if the line moves slowly, you have nothing else to look at. Brilliant.
They’ve expanded into accessories (of the leather-goods type), too, hence the following:
