I (almost) never click on link on CNN story links that indicate that they lead to video — I want to read my news, not watch it. Today I noticed that there was another icon there beside the video icon: a t-shirt.

I pondered this a bit. A t-shirt? I understand a story in video, but what kind of story would be represented by a t-shirt? Stumped, I clicked.

Just what I’ve been waiting for: CNN.shirt — a service that lets me order a time-stamped CNN headline on a t-shirt. Oh, boy!

Yes, I can concoct believable cases in which someone would want to order a headline t-shirt. Yes, I can believe that CNN will earn money on this (how much, though?!).

No, I do not appreciate having the icon there cluttering up “my” news page on the off chance that I might throw a few dollars in that direction. I’d much rather have an icon offering me the text story of the related video story.

C’mon, CNN. You’ve done such a great job of designing and re-launching this site. You can put an icon in the corner of the page somewhere, leading to an archive of available headlines. But headline-adjacent? Who talked you into that?