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Of course, there’s always thattaway.
Terem is the local Urgent Care Center — a fantastic alternative to the emergency room, founded by the inspiring Dr. David Applebaum, ztz”l.
The Terem branch near our home recently moved to a new building after many, many years in its old home. To help people find the new site, they posted some signs at the major intersections nearby:
Did you spot the same problem I did? The Terem logo is a heart-shaped letter “tet”, ending in an arrow that points to 10:00 (up and to the left). The purpose of the sign, however, is to direct you to make a right turn (see the white-on-red long arrow at the bottom of the sign?).
Visually, there are two conflicting messages. If you’re in a hurry, or overwhelmed, or don’t know the neighborhood, which message will sink in? (Probably the first — which is misleading.) Or will they just fight for your attention as the lines of cars behind you honk in frustration?
