Home

Books on Decision Making




Favorite books on decision-making:

How We Decide by Jonah Lehrer

Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert Cialdini

The Art of Choosing by Sheena Iyengar

See What I’m Saying: The Extraordinary Powers of Our Five Senses by Lawrence Rosenblum

The Paradox of Choice: Why More Is Less by Barry Schwartz

Complications: A Surgeon’s Notes on an Imperfect Science by Atul Gawande

Why We Buy: The Science of Shopping by Paco Underhill

Stumbling on Happiness by Daniel Gilbert

Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home by Dan Ariely

Fear No Evil by Natan Sharansky

Traffic: Why We Drive the Way We Do (and What It Says About Us) by Tom Vanderbilt

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard Thaler and Cass Sunstein

The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb

(Note: I recommend reading the first half of this book; after that, it gets pretty repetitious.)

Leave a Reply