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Books on Decision Making
Favorite books on decision-making:
How We Decide by Jonah Lehrer
Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert Cialdini
The Art of Choosing by Sheena Iyengar
See What I’m Saying: The Extraordinary Powers of Our Five Senses by Lawrence Rosenblum
The Paradox of Choice: Why More Is Less by Barry Schwartz
Complications: A Surgeon’s Notes on an Imperfect Science by Atul Gawande
Why We Buy: The Science of Shopping by Paco Underhill
Stumbling on Happiness by Daniel Gilbert
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home by Dan Ariely
Fear No Evil by Natan Sharansky
Traffic: Why We Drive the Way We Do (and What It Says About Us) by Tom Vanderbilt
Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard Thaler and Cass Sunstein
The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb
(Note: I recommend reading the first half of this book; after that, it gets pretty repetitious.)
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