For several hours each day, I’m called a Usability Visionary and innovator bringing together experience in education, information design, interface structure and graphic design to create new products, new technologies, and new user experiences.

My focus is on linking information from a broad range of sciences (medicine, biology, science, mathematics, physics, psychology, usability, industrial design, history, educational theory) to generate novel approaches to and solutions for User Experience. I’m especially interested in the implications and meanings of social boundaries, including interpretations, crossing and blurring thereof.

The rest of the time, I’m called Mommy. I’m a very, very grateful mother of seven super blessings, ranging from 2 to 17 years of age, who make me simultaneously proud and humble. I live with my family in Jerusalem, Israel, where my husband and I have based the R&D of our hi-tech company, Power2B. I’m more recently the founder of the Haredi Women Professionals Network, a.k.a., Jerusalem SuperMoms.