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Terem is the local Urgent Care Center — a fantastic alternative to the emergency room, founded by the inspiring Dr. David Applebaum, ztz”l.

The Terem branch near our home recently moved to a new building after many, many years in its old home. To help people find the new site, they posted some signs at the major intersections nearby:

Terem directional sign, RSS

Did you spot the same problem I did? The Terem logo is a heart-shaped letter “tet”, ending in an arrow that points to 10:00 (up and to the left). The purpose of the sign, however, is to direct you to make a right turn (see the white-on-red long arrow at the bottom of the sign?).

Visually, there are two conflicting messages. If you’re in a hurry, or overwhelmed, or don’t know the neighborhood, which message will sink in? (Probably the first — which is misleading.) Or will they just fight for your attention as the lines of cars behind you honk in frustration?

08 19th, 2008

Business Card Design

Here are some of the best. (A few are classics, like Kevin Mitnick’s; others are new to me.)

30.jpg40.jpg

Also, you might have a look at this great card — ready to assemble into a working Blue Box! If you don’t know what a Blue Box is, yet, then your adventure has just begun.

Pcb_solder_cropped_3Completed_box

When I see a truly great business card, I always feel the urge to redesign my own. Hah. The shoemaker’s children go barefoot; the graphic designer never gets their own card printed. I’m always planning great cards… Good thing I got out of design, or I’d never have gotten some of my own.

07 30th, 2008

Strange Maps

Ooooh, I just love maps. Check it out: a blog of strange maps! The one shown here is a map of cannibal zones. But don’t miss the story of the State of Absaroka, U.S.A. — what? You don’t know that one?

My favorite books relating to maps:

The Mapmakers: Revised Edition

1066: The Year of the Conquest

1421: The Year China Discovered America (P.S.)

The Wonderful Wizard of Oz (the endpapers were the place I first fell in love with maps)

The Thomas Guide

And now go away and don’t bother me. I’m looking at maps busy.

07 30th, 2008

DeSign Nightmare

The Process Stop Sign Design YouTube screenshot

What if there were no stop signs… and a major corporation was charged with inventing one?

If you’ve ever worked on the design side of the desk… don’t miss this great YouTube video!

*Why isn’t the video embedded?

07 30th, 2008

The FedEx Arrow

From a consistently fascinating blog, Arthur Shapiro’s Illusion Sciences. Illusion Sciences isn’t in the class of trick pictures you looked at in a 6th-grade science unit; it explores what makes the mind interpret (and mis-interpret) images. Take a look at the site. You’ll be surprised.

Click on the image to go to the Illusion Sciences site, where the image is active:

FedEx illusion screenshot

07 28th, 2008

Can you Top tHat?

Some people are in a race to “keep up with the Joneses”. Some people are in a race to “keep down with the Cohens“. As for hats

xkcd Hats

[today’s offering from xkcd]

Business Card Sized Calendar

Isn’t it great what creativity can generate when the right limitations are imposed?!

The results in this case are eye-catching works of art, albeit not always the most usable calendars.